CityStructure
3 Key reasons why Realtors use Development Potential
Marketing properties with expansion potential has been a great hook to attract buyers interested in investing in real estate or for first-time home buyers. In most of the cases, this information was marly a hint to the developers, and with no real meaning to the regular home buyer. That meant a lost opportunity for the regular home buyer, the seller as well as for the Realtor to capture a larger market share.
Why should Realtors use the development opportunity for a property?
1. Development opportunity for a real estate property is UNIQUE
All the other Realtors have the same source of information like MLS. To stand out and be relevant, you need an additional source that gives you exciting and valuable information for any listing. This source is CityStructure. CityStructure calculates the maximum building area, the number of units and levels for any property. This is a feasibility study analysis that shows the development opportunity that is unique for each property.
2. Development opportunity is RELEVANT with clear numbers
Sharing with buyers that they could build another 2,300 sq ft to an existing 1,800 sq ft building on a property, when they were looking for a 4,000 sq ft house but cannot find or afford one at this size, it makes this information both relevant and unique.
3. Development opportunity triples your pool of buyers.
A property that has a 3 bedroom and 2 bathrooms house on it can serve the needs for a family. This is a typical target market for a single-family home.
Possible target market: One family of 4 people
What if you can show that the house could expand to add another 2 bedrooms and 1 bathroom, or even better, that the lot could split, add another 3 units that can be rented out or be sold. How large would be your target market?
The NEW target market for this property:
1. One family of 4 people
+
2. Multi-generation families
3. Investors
4. Developers
Showing the development opportunity of a property has the potential to triple your pool of buyers, increasing the chances of getting:
- more offers
- more leads
- ... and more money in your pocket